To avoid any problems with your IP score, you should treat your list the way you would a prized possession. Allowing misspellings when collecting emails.Other common mistakes marketers make when growing and nurturing email lists are: To keep your IP reputation from becoming the villain getting in between you and your sales, you’ll have to avoid certain mistakes like growing your list indiscriminately. You should strive for a score at or above 90. If you’re not sure what your sender reputation is, you can check on websites like. Your sender reputation, also known as IP reputation or IP score, is what email providers like Gmail evaluate when they’re filtering email to deliver it to the spam or main inbox. Here’s why email maintenance will benefit your list: Maintaining sender reputation So, once you have a good system for bringing in visitors and signing them up as subscribers, you should schedule frequent cleanings of your list. Now, the best way to keep that motivation and growth going is to keep it optimized for engagement.Ī stagnant or bot-infested email list is worse than having no list at all. In fact, you might be proud of the subscriber base you’ve been able to gather. Send as frequently as your readers wantīy now, you’ve likely heard all about why you should grow your email list.What comes after your email list is clean?.Offer the option of opting down versus opting out How to get a clean email list step-by-step.Your open and click-through rates are down.Signs that you need to scrub your email list.Reasons to strive for a clean email list.In this post, we’ll go through why cleaning your list is important, when you’ll know it’s time for a clean, and finally, the steps to take to get it done. So, let’s discuss a few key things you’ll want to know when your email list has a few cobwebs in it. Is it worth it just to keep a few “maybes?”īuilding up email for the sake of numbers isn’t a practice you want to continue if you want to have a healthy email list. Is that actually true, though? What good are old leads if, after time, their engagement dips? On top of that, by hoarding old leads, you’re actually affecting your email sender reputation, a score affecting all your other email metrics. By cleaning your list, you’ll be removing people who you thought would want to buy from you, become a part of your community, and share your business with others. Ximena Restrepo Last Modified: Febru21 min readĪfter all the time and effort you spend creating and growing a subscriber base, it can be disheartening to hear that you now have to clean your email list.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |